Saturday, 30 August 2014

Your eyes look Wonder'full, darling!


Argan oil has been a trend that has been  blowing up the beauty world and taking it by storm. So,  when I saw that Rimmel had a new mascara that contained Argan oil, I must admit I ran to my local drugstore to find it. It took me going to four different shops to find it as it seemed to be sold out everywhere! 
I've been using this mascara for a few months now so I thought I'd do a small review on my thoughts and feelings on how it is so far :)


First,  let's just admire how beautiful the packaging is! It is so sleek and streamlined,  I feel like I'm reviewing a much higher end mascara than a Rimmel London one.
 The curve on the brush lid makes holding the wand much easier as there is no slipping and sliding to keep your hands on the wand whilst applying. 

Now,  for the actual product itself. The advertisement for Wonder'full mascara boasts that this the 'secret weapon' to full volume with no clumps and ultimate definition. I must agree that this mascara has to have some of the smoothest application out of the drugstore. There really are no clumps to be seen when wearing this and every lash is clearly defined - a great plus for me.

In terms of volume, it was okay for me. I didn't wear it and think 'wow, look at how big my lashes look'. One coat was enough to give natural looking lashes and when you tried to build it up, no magic really happened which disappointed me slightly.
The ad also boasts that the mascara leaves lashes feeling 'smooth and conditioned'. On the one hand,  I agree that once the mascara was OFF, my lashes felt more nourished but if I was to wear this mascara for long periods of time, I could feel my lashes and moreover my eyes feel so dry that is was uncomfortable. 

So, this leads to my overall problem with this mascara - the staying power is very weak. Not only that but it smudges so, so, so easily that I was appalled. I remember coming out from a meeting and having a few seconds to look at myself in a mirror and I was so shocked as my mascara had completely came off my bottom lashes and had smudged all along the bottom of my eye. To say I was mortified is an understatement;  I looked like a panda (and not in a good way! ).

That concludes my quick review. I have to say, for something I was looking forward to so much I'm really let down by this mascara. 
Realistically,  if someone was to wear a mascara they would want it to last for as long as they stay out - with this mascara, that's not going to happen. Going out for a few hours is fine but if you go any longer,  be sure to check for smudging as no one wants the smokey eye look when they didn't plan it!
I honestly don't think I would buy this again because I feel like it's kind of a waste of money for a mascara that should do so much more. There are other drugstore mascaras out there that have better staying power and if you really feel like having nourished lashes, then actually buy Argan oil in its physical oil form and gently smooth it onto your lashes during your night routine, your lashes will fill conditioned instantly!

Hope this review was insightful and useful to anyone who was thinking of trying this mascara! Until my next review!

Love, 
Jocelle
xx

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